“LG researchers developed SMART technologies to minimize the effects of eyestrain that is often caused by the long hours we spend in front of screens.”

Brightness sorts itself out on its own

Digital media group, LG Electronics have introduced a new monitor range that supposedly reduces the amount of strain put on your eyes in your average, working day which the LG reminds you to have as it has a timer integrated into the screen telling when the recommended time to take a quick break is.

The new W53 SMART Monitor Series features an Auto Brightness automatic command permitting it to optimize the picture settings as well as brightness of the picture depending on what you are viewing and the ambient light in the room.

Marketing manager of business solutions at LG Electronics, Soyeon Shin quoted,

“LG has conducted extensive research around monitor use in Europe, and found that one of the main complaints was eye strain caused by the screen being either too bright or too dark. To address this, LG has incorporated the world’s first full suite of features that optimizes the brightness of the screen in its new W53 series, ultimately reducing eye strain.”

For those of who are green, you’ll be happy to know that the new LG series automatic brightness feature apparently lowers power consumption. This is done by reducing the volume of the backlight.

A really useful feature that everyone would benefit from is the cinema mode. This is where everything turns black except for the video screen meaning you can’t see related videos are any pestering ads. The feature also reduces eye strain as your focusing on one darker screen with no distractions.

In addition to the cinema mode feature, a proximity sensor is also introduced under the W53’s bezel detects when a hand comes within a certain length of the screen then activating the controls in order to make them easier to discover.

LG’s W53 SMART range will be available 18.5 to 27 inch sizes. Every monitor bigger than 21.5 inches offer 1920 x 1080p Full HD resolution as well as a 16:9 aspect ratio which is great news for gamers! The most gob smacking feature is the 50,000:1 contrast which is better than most TVs out now! Finally, the response time is quite sensational at 2ms.

Luckily, this new LG W53 series is not too far away and could be with us in less than two weeks! I look forward to seeing this here in the UK as most people will be fascinated by it but because of the current economic climate, how many people will actually purchase one of these high-definition Monitors?

After much thought between TV Giants LG and Freesat, the two companies collectively have established a new range of HD TVs which only Panasonic had done previously with Freesat, in order to allow more space for other important items in your living room!

LG LF7700 has Free-Sat HD Built in

The LG LF7700 series will arrive in 32″, 37″, 42″ and 47″ screen sizes. However, one thing that caught me out was the symbol on the above image which states it is HD Ready but also under the symbol it states 1080p. Confusing!

The new highly anticipated range, each contains an Ethernet connection, 4 HDMI ports and a mysteriously invigorating speaker produced by the highly regarded Mark Levinson. The Pixel resolution is 1,920 x 1,080 and in addition it has an astonishing 50,000:1 contrast ratio.

For the two highest ranking LG LF7700 of the series, it has a TruMotion 100Hz frame rate so the picture is even more clearer and finally there is a specialized Intelligent Sensor II meaning you can adapt the LCD backlight in accordance to the room’s lighting.

Can I buy it now?

If, after reading this article you feel the need to buy this item, you will have to wait a couple of weeks as the release date is around late April. The pricing, yet again will not disappoint as the price range for the sizes start from £576 (32″) going on to £1,149 (47″.)

Whilst writing about this article, I now feel obliged to purchase one of the TVs from this series. This is because the pricing is great, if you consider the specifications which are all around, admirable. Most notably for me, the in-built Free-Sat HD feature.

Great Specs, Great Price!