ロンドン–News–（ビジネスワイヤ） — プロクター・アンド・ギャンブル（NYSE：PG）と国際オリンピック委員会（IOC）は本日、2012年ロンドン・オリンピックから2020年オリンピックまで、5つのオリンピック競技会を対象にした影響力の大きい世界的パートナー提携を発表しました。 P＆Gは年間売上高がそれぞれ10億ドル以上となる22のブランドを有し、製品は世界の40億人に愛用されているため、最も影響力の大きいオリンピックのパートナーになります。このパートナー提携に参加するP＆Gを代表するブランドには、パンパース（Pampers®）、タイド（Tide®）、アリエール（Ariel®）、オールウェイズ（Always®）、ウィスパー（Whisper®）、クレスト（Crest®）、パンテーン（Pantene®）、オーレイ（Olay®）があります。 P＆Gは2010年バンクーバー冬季オリンピックの際、チームUSAとのパートナーシップで好感度評価の向上、市場シェアの拡大、1億ドル近くの増収という成果を上げ、その経験を生かします。IOCとのパートナー関係を活用して目的指













 0 

Related Hot Topics

• Mouser Shifts into High Gear with Tony Kanaan for 101st Indianapolis 500

DALLAS & FORT WORTH, Texas–(BUSINESS WIRE)–Mouser Electronics, Inc., a top global distributor for semiconductors and electronic components, today announces that racing preparations are underway for the upcoming Indianapolis 500.

• Cost Plus World Market Celebrates the World�s Elite Athletes with Its “Red, White and Blue in London” Sweepstakes Now Through June 15, 2012

OAKLAND, Calif.–(BUSINESS WIRE)–Enter for a chance to win a trip for two to London from Cost Plus World Market

• Team USA Road to London Experiential Tour to Visit Six DeVry University Campuses

DOWNERS GROVE, Ill.–(BUSINESS WIRE)–As part of its partnership with the United States Olympic Committee, DeVry University has announced it will host six Road to London tour stops at various campus locations across the country. Over two months, the Road to London Tour � a traveling, family-friendly event that brings the energy of the Olympic and Paralympic Games to local communities � will visit DeVry University locations in the following metropolitan areas: Atlanta, Chicago, Dallas-Fort Worth,

• Lucky Number 3: Victory Goes to Mamitu Daska as 101st Zazzle Bay to Breakers Race Enters Second Century

SAN FRANCISCO–(BUSINESS WIRE)–The 101st annual Zazzle Bay to Breakers 12K, one of the world�s largest and oldest footraces, yesterday made history with Mamitu Daska of Ethiopia winning the overall race with the time of 39:02.4. Course record holder, Sammy Kitwara of Kenya, triumphed in the men�s division and placed second overall with the time of 34:40.5. Luck was with Daska for the 2012 race: the 2012 Zazzle Bay to Breakers winner placed second in 2011 and third in 2010. Kitwara holds the cou

• Life Time Fitness Members Lose More Than 48,000 Pounds During the Life Time Weight Loss 90-Day Challenge

CHANHASSEN, Minn.–(BUSINESS WIRE)–Life Time Fitness, Inc. (NYSE: LTM) today announced that its members lost 48,118 pounds�the equivalent of an 18-wheel semitrailer or 24 tons �during the company’s 90-Day Weight Loss Challenge.

• Medspira Receives FDA 510K Clearance for mcompass Anorectal Manometry Device

MINNEAPOLIS–(BUSINESS WIRE)–Medspira has received U.S. Food and Drug (FDA) 510K clearance for its innovative mcompass anorectal manometry device.

• Study by UCLA School of Nursing Finds Cycling May Negatively Affect Male Reproductive Health

LOS ANGELES–(BUSINESS WIRE)–Study by UCLA School of Nursing Finds Cycling May Negatively Affect Male Reproductive Health

• New Campaign Declares Minnesota the Bike Friendly State

MINNEAPOLIS–(BUSINESS WIRE)–Promoting Minnesota as the bike friendly state, a group of state agencies, private organizations, and businesses launched a new campaign called Pedal Minnesota. The campaign encourages more people to get on bikes more often, in Minnesota. Initiated by Explore Minnesota Tourism, the state�s tourism promotion office, the partnership includes the Minnesota departments of Health, Transportation and Natural Resources, the Bicycle Alliance of Minnesota, the Parks and Trai

• Bicycling Magazine Names America�s 50 Best #BikeCities, With Portland, Oregon Reclaiming the Top Spot

NEW YORK–(BUSINESS WIRE)–Bicycling magazine names America’s 50 Best Bike Cities in its July 2012 issue (on newsstands 5/29) with Portland, Oregon reclaiming the #1 spot. Complete rankings are available at www.BICYCLING.com.

• St. Regis Hotels & Resorts Champions Speed & Sport in the United Kingdom with the Fifth Annual St. Regis International Polo Cup

NEW YORK–(BUSINESS WIRE)–St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), hosted The 5th Annual St. Regis International Cup (SRIC) on Saturday, May 19th 2011 at Cowdray Park Polo Club. As the first international test match of the season, The St. Regis International Cup saw England and the USA compete for the first time in fifteen years to win the iconic and rarely-seen commemorative Queen�s Silver Jubilee Cup. The highly anticipated internation