A survey conducted by Admob shows that iPhone and iPod Touch Users Buy More, Android users are stingy.
AdMob surveyed over 1,000 of iPhone, iPod Touch and Android users to find out more about their interaction and download behavior with apps. Here is what they found:
* Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
* Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
* iPhone and iPod touch users are twice as likely to purchase paid apps than Android users. Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
* The majority (90%) of discovery of new apps to download is through browsing and search on the mobile device, not on the computer.
iPhone and iPod touch users are twice as likely to purchase paid apps than Android users
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