Twitter's user loyalty always been lower compared to other social networks

According to analysts, research has suggested that more than 60% of Twitter users stop using the social network within 30 days, most of whom use it for commercial gain.

As you can see from the above graph, at this moment in time Twitter has a retention rate of 40% demonstrating that over 60% quit the micro-blogging service, for most they have had enough of the facebook shortened micro blogging service.

Twitter could have a bigger retention rate if it wasn’t for the high profile sign ups including Barack Obama, Ashton Kutcher and Oprah Winfrey who sustain much of the typical user’s time in which they see what the celebraties are up to. Oprah Winfrey quite recently made a statement conveying her trust in Twitter, boosting traffic towards the 40% retention mark.

Retention rate half as much

The micro-blogging service, that enables users to post a message in 140 characters, popularity seems to declining as it was almost a short term thing. Worryingly, the above graph also demonstrates that at the same time, Facebook and Myspace had retention rates much higher and now stand at almost double, 70%.

However, researchers have not taken into account the retention rate coming from widely used third party applications such as Twitterfeed and Tweetdeck, which incidentally half of the twitter population use meaning the retention rate for the whole of Twitter would be much higher, whereas traffic goes straight to the other social networks like Facebook, as there are no other third party apps available.

Twitter has bigger retention rate than analysts originally anticipate excluding 3rd party apps