New and Improved hand-held exceeds its predecessor becoming the fourth largest console launched.

It would not be surprising if you purchased a Nintendo DSi over the weekend, perhaps for you or one of the family. Chart Track figures validates that Nintendo shocked the world in selling an astounding 92,000 consoles on the initial weekend.

Dorian Bloch (UK director of Chart Track) quoted,

“I would expect this launch to very much stimulate the DS software market,”

“It’s difficult to know how many of these 92,000 consumers were new and how many upgraded from their DS or DS Lite. But the next software chart will show the effect of those that have never before owned a DS. The DS market is primed for Easter, and we expect big numbers.”

Many would now anticipate that, having sold that many consoles on a day which has no real significance meaning there is no major holiday such as Easter or Christmas taking place, as Easter is upon us, surely all the high streets in the biggest cities based in the UK will have this newly bred console to advertise suggesting it could break double this time.

The Nintendo DSi now achieves the status of The Fourth Biggest Console Launch in UK History, trailing after the PSP, PS3 and Wii.

What gives the DSi such high regard in comparison to the DS?

As the Nintendo DS was launched over 5 years ago, there have been many new features established including connection to the DSi Shop, where you are able to purchase games and applications, similar to the iPhone store. Another new feature integrated is a dual camera capability.

In my opinion, I think the DSi has the potential to spread throughout the world especially as, for example in the United States, Nintendo have hired celebrities like Nicole Kidman and Beyonce Knowles to advertise the DSi to the public, which is sure to be a big hit.